Our Social Media Presences
This Privacy Policy applies to the following social media presences:
Data Processing by Social Networks
We maintain publicly accessible profiles on social networks. The social networks we use in detail are listed below.
Social networks such as Facebook, X, etc. can generally analyse your user behaviour extensively when you visit their website or a website with integrated social media content (e.g., like buttons or advertising banners). By visiting our social media presences, numerous data protection–relevant processing operations are triggered. Specifically:
If you are logged into your social media account and visit our social media presence, the operator of the social media platform can assign this visit to your user account. However, your personal data may also be collected even if you are not logged in or do not have an account on the respective social media platform. In this case, data collection may occur, for example, via cookies stored on your device or by capturing your IP address.
Using the data collected in this way, the operators of the social media platforms can create user profiles in which your preferences and interests are stored. This allows interest-based advertising to be displayed to you both within and outside the respective social media presence. If you have an account with the respective social network, interest-based advertising can be displayed on all devices on which you are or have been logged in.
Please also note that we cannot fully track all processing operations on social media platforms. Depending on the provider, further processing operations may therefore be carried out by the operators of the social media platforms. For details, please refer to the terms of use and privacy policies of the respective social media platforms.
Legal Basis
Our social media presences are intended to ensure the widest possible visibility on the Internet. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. The analysis processes initiated by the social networks may be based on different legal bases, which must be indicated by the operators of the social networks (e.g., consent within the meaning of Art. 6(1)(a) GDPR).
Joint Controllers and Exercising Your Rights
When you visit one of our social media presences (e.g., Facebook), we are jointly responsible with the operator of the social media platform for the data processing operations triggered during this visit. You may exercise your rights (access, rectification, erasure, restriction of processing, data portability, and complaint) both against us and against the operator of the respective social media platform (e.g., Facebook).
Please note that despite the joint responsibility with the social media platform operators, we do not have full influence over the data processing operations of the social media platforms. Our options are largely determined by the corporate policies of the respective providers.
Storage Period
The data we collect directly via our social media presence is deleted from our systems as soon as you request deletion, withdraw your consent to storage, or the purpose of data storage no longer applies.
Stored cookies remain on your device until you delete them. Mandatory legal provisions – in particular retention periods – remain unaffected.
We have no influence on the storage duration of your data that is stored by the operators of social networks for their own purposes. For details, please consult the respective social network operators directly (e.g., in their privacy policies, see below).
Your Rights
You have the right at any time to obtain free information about the origin, recipient, and purpose of your stored personal data. You also have the right to object, the right to data portability, and the right to lodge a complaint with the competent supervisory authority. Furthermore, you may request the rectification, blocking, erasure, and, under certain circumstances, the restriction of the processing of your personal data.
Social Networks in Detail
We have a profile on Facebook. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland (hereinafter Meta). According to Meta, the data collected is also transferred to the USA and other third countries.
We have entered into a Joint Controller Addendum with Meta. This agreement defines for which data processing operations we or Meta are responsible when you visit our Facebook Page. You can view this agreement at the following link: https://www.facebook.com/legal/terms/page_controller_addendum.
You can adjust your advertising settings independently in your user account. To do so, click on the following link and log in:
https://www.facebook.com/settings?tab=ads.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum and
https://de-de.facebook.com/help/566994660333381.
Details can be found in Facebook’s privacy policy:
https://www.facebook.com/about/privacy/.
The company is certified under the EU–US Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF commits to complying with these data protection standards. For more information, visit: https://www.dataprivacyframework.gov/participant/4452
We have a profile on Instagram. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here:
https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
Details on how they handle your personal data can be found in Instagram’s privacy policy:
https://privacycenter.instagram.com/policy/.
The company is certified under the EU–US Data Privacy Framework (DPF). For more information, visit:
https://www.dataprivacyframework.gov/participant/4452
